Sharing Helps Everyone
Right now, Spotify knows about the listening habits of only their own users; just as Apple music knows the listening habits of only their own users. This means that playlists suffer, and marketing suffers, because data is hidden, instead of being shared. While this is common in business, we need to do a better job of it if we want music streaming to reach its full potential - both for users, and for having a financially successful industry.
The more knowledge there is about users, the better playlists can become, the more targeted advertising becomes, the deals on concert tickets can be brought to the right people, and merchandising improves.
We have the solution!
What the industry needs to do is simply 'anonymize' the data. No one really needs to know any specific users name, for example. We anonymize the data and then share listening habits. If you imagine a single, global database of anonymized user data, then here would be considerable, actionable data that everyone could work with. What users are listening to, what they want to hear, would be far better known, What products are being bought, what products do users want? What are the hot tickets right now? It could help the labels in many ways including projecting changes in user's listening habits and desires.
Anonymizing the data protects user's privacy.
Such global knowledge benefits everyone, and hurts no one. Even the largest music streaming companies, like Spotify, would benefit; advertisers would benefit; even the bands could get a better idea of what users want.
Consumers could then tailor their account settings with preferences by keyword (which is something every service ought to have), plus the particular service they are using can see their listening habits. Add it all together, and you have better solutions.
Music streaming is a new industry. It is an industry that is just forming, a new way of doing things, and is the future for music. So it ought to be built right, from the start.
How to Make Music Seamless
..Imagine an app creator. He wants music in his app, so he installs the Spotify API. If a user is a paying customer of Spotify, then they have more rights and a better experience. But the next user might be paying Apple music, and after that someone is a paid customer of Google music; and so on. It's too many API's for the app creator to install; so he only installs the Spotify API. The end result is that customers suffer; and music is not seamless.
We know the solution!
Consider the 'Master API'. This one API would be the only API the app creator needs to install; it would know how to talk to Spotify, Apple music, Google music, Tidal, and so on. This saves a huge amount of work for the App creator, and every paying customer of a major music streaming service would have a more complete experience. It would also simplify maintenance for the app creator, which helps a lot.
The Master API would then be used in apps, in websites, and in devices - allowing all of them to talk to every major music streaming service, in a standard way. This is what would make music seamless!
This is based on our concept called URM, which stands for "User Rights Management". Right now we have DRM (which stands for Digital Rights Management), a system that protects the copyrights and trademarks related to a digital work. But what about the rights of users? As a user moves through the ecosystem of apps, websites, and devices - his right should move along with him. Those rights including whether he is a paying customer and at what level. Respecting and streamlining users rights is the basis of how we can make music seamless in our world.
If one company were to create the Master API, they would enjoy other considerable benefits, including the collection of a huge amount of user data. Right now Spotify for example knows only what their own users like, and Apple music knows only what their own users like, and so on - but the owner of the Master API would know potentially the likes and dislikes of everyone. That opens up huge potential incomes sources to monetize those demographics - including more focused and effective ticket sales, and the creation of a new advertising network.
The Music Streaming Master API is just one of our concepts. Upcoming blog articles will discuss:
We have been discussing the Master API ideas privately with a few folks for over a year now; so we decided to share these ideas by posting the concepts publically on our blog, to foster discussion and spur innovation.
The world needs the Master API. Who will create it?
Discussing Music industry ideas, developments, and trends. Also, a branding opportunity - our URL is for sale, contact us for details.