Spotify Sets an Amazing Record
Spotify is the first company to achieve 100 million paying customers.
No one else has achieved this!
Apple is a distant #2. Spotify's paid subcribers are up over 30 percent from a year ago, with 217 million total subscribers. Spotify launched in India only last February so there is still much room to grow. Spotify's paying base is about double of Apple's, and this does not seem likely to change with Apple's current only-average offerings (Apple is not a leader in HD music, for example). Spotify also got the EU to start an antitrust investigation of Apple, over the the appstore being non-competitive.
As these numbers continue to grow, it becomes less and less likely that any other streaming service can match them - there will be fewer and fewer in the potential pool of paying customers. This means time is of the essence, for all of Spotify's competitors - whatever moves they are going to make, they need to do it now - and do it quickly, and comprehensively.
Spotify also has much potential growth possibiities from partner arrangements (like with speakers), and with various kinds of advertising. But they have to always be careful not to make their base of paying unhappy with too much advertising.
In 2018, overall music industry income grew at the fastest rate in many years, which is good news for everyone!
Ikea Will Launch a New Audio Brand: Symfonisk
Ikea and Sonos are collaborating on a new line of connected-audio products. This will expand the choices people have, not only for features but also for how they fit into the decor of your home. Ikea are expert in design, so Symfonisk should be a very useful addition to Ikea's offerings. These new products are perfet to pair with Spotify - the best of the music streaming services!
You can learn more here.
Symfonisk = High Quality
Besides being wifi-connected products, Symfonisk is made by Sonos and thus will have the same Sonos quality. Sonos products are, in our opinion, the best of the wifi/smart connected speaker market. (Note, the new Symfonisk products might not be available in all Ikea stores).
Music is Evolving!
MusicStreaming.com will cover our music ideas, and also industry news.